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The Project: Dinnerware

Brand:

Florence Broadhurst

 

Role:

· Creative Direction

· Design Execution + Print Files

· Visual Merchandising +

  Event Management of launch

 

In collaboration with licensee Gibson USA, and Creative Director Laurie Gates, we developed a range of dinnerware for design brand Florence Broadhurst.

 

There were new challenges every step of the way; in order to manipulate the wallpaper designs onto different shapes and print applications.

 

The most enjoyable, and personally fulfilling, part of this project was the opportunity to decorate 2 suites at the Ace Hotel NYC in conjunction with the collection launch at the New York Tabletop Show. It was a complete take over, with wall to floor dressed in vibrant Florence prints on bedding, dinnerware, pillows, rugs, and accessories.

 © 2019 Florence Broadhurst. All rights reserved.

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