The Project:
Rug Collection
Brand:
Florence Broadhurst
Role:
· Creative Concepting + Ideation
· Product Development
· Production of Photo Shoot
· Photo Editing
In 2018 I was able to work on a really special project: a range of 14 hand tufted rugs for the brand Florence Broadhurst. This enigmatic wallpaper designer left behind a treasure trove of beautiful designs when she died. It was a dream to create a range of unique rugs from this archive.
The greatest challenge was to develop a range that would stand out in an over saturated market, with texture and color that captures the buyer’s imagination.
I loved directing this project from the initial concepts right through to producing the photo shoot in December 2018.
Launched globally in Spring 2019, the range is distributed by Brink & Campman, catalog can be viewed here.
For more images of the collection see my page on the photoshoot.
© 2019 Florence Broadhurst. All rights reserved.