The Project:
Rug Photoshoot
Brand:
Florence Broadhurst
Role:
· Creative Direction
· Producer
· Photo editing
With 3 weeks notice, and shooting just a few days before Christmas it was a miracle this photoshoot came together at all.
Even in the short timeline this was a really exciting project to be a part of. With limited resources I put on the stylist hat and planned each shot ahead of time. Sourcing the furnishing and accessories.
Working with Stylist Bianca Pagliai and photographer Jon Black, for two days in North Carolina, we were able to capture the rugs in 8 different lifestyle settings. It was a wonderfully collaborative process that ended with a collection of beautiful images.
After the shoot I edited the images and added in wallpaper to feature the additional Florence products from York Wallcoverings. Just in time for the Spring launch. Phew!
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